Battered Women Who Kill Essay Example

Battered Women Who Kill Essay Example Battered Women Who Kill Essay Battered Women Who Kill Essay and Durham. Family Research Lab. New Hampshire Univ. Assaults By Wives on Husbands: Implications for Primary Prevention of Marital Violence. (1989): ERIC. EBSCO. Web. 7 Apr. 2011.

Using Verbs and Adjectives to Brighten up News Stories

Using Verbs and Adjectives to Brighten up News Stories Journalism students just getting started in the craft of news writing tend to clog up their prose with too many adjectives and lots of boring, cliched verbs, when in fact, they should be doing the opposite. A key to good writing is to use adjectives sparingly while choosing interesting, unusual verbs that readers dont expect. The following breakdown illustrates the effective use of adjectives. Adjectives Theres an old rule in the writing business - show, dont tell. The problem with adjectives is that they dont show us anything. In other words, they rarely if ever evoke visual images in readers minds, and are just a lazy substitute for writing good, effective description. Look at the following two examples: The man was fat. The mans belly hung over his belt buckle and there was sweat on his forehead as he climbed the stairs. See the difference? The first sentence is vague and lifeless. It doesnt really create a picture in your mind. The second sentence, on the other hand, evokes images through just a few descriptive phrases - the belly hanging over the belt, the sweaty forehead. Notice that the word fat isnt used. It isnt needed. We get the picture. Here are two more examples. The sad woman cried at the funeral. The womans shoulders shook and she dabbed at her moist eyes with a handkerchief as she stood over the casket. Again, the difference is clear. The first sentence uses a tired adjective - sad - and does little to describe what is happening. The second sentence paints a picture of a scene that we can readily imagine, using specific details - the shaking shoulders, the dabbing of the wet eyes. Hard-news stories often dont have the space for long passages of description, but even just a few keywords can convey to readers a sense of a place or a person. But feature stories are perfect for descriptive passages like these. The other problem with adjectives is that they can unwittingly transmit a reporters bias or feelings. Look at the following sentence: The plucky demonstrators protested the heavy-handed government policies. See how just two adjectives - plucky and heavy-handed - have effectively conveyed how the reporter feels about the story. Thats fine for an opinion column, but not for an objective news story. Its easy to betray your feelings about a story if you make the mistake of using adjectives this way. Verbs Editors like the use of verbs because they convey action and give a story a sense of movement and momentum. But too often writers use tired, overused verbs like these: He hit the ball. She ate the candy. They walked up the hill. Hit, ate and walked - booooring! How about this: He swatted the ball. She gobbled the candy. They trudged up the hill. See the difference? The use of unusual, off-the-beaten-path verbs will surprise readers and add freshness to your sentences. And anytime you give a reader something they dont expect, theyre bound to read your story more closely, and more likely to finish it. So get out your thesaurus and hunt down some bright, fresh verbs that will make your next story sparkle. The larger point is this,  as journalists, we are writing to be read. You can cover the most important topic known to man, but if you write about it in dull, lifeless prose, readers will pass your story by. And no self-respecting journalist wants that to happen - ever.

Using a range of company examples from global retailing, critically Essay

Using a range of company examples from global retailing, critically review the extent to which you think competitive advantage is due to the possession of unique resources - Essay Example Gaining competitive advantage by using the resources of the firm can include access to natural as well as other resources which can help organizations to stay ahead of the competition. This paper will discuss about four firms from retail industries and will discuss as to whether the competitive advantage possessed by each of the firm is based upon the unique resources possessed by them. By using different strategic frameworks and theories, this paper will focus upon how firms like Tesco, Carrefour, Wal-Mart and Aeon use their unique resources to gain competitive advantage and remain at the top of their industry. Frameworks and theories which will be used for analyzing the above thesis will range from Porter’s five forces model, Value Chain analysis, VRIO as well as Core Competences. By using these frameworks, this paper will analyze and explore as to how leading firms in retail industry has been able to use their unique resources to remain at the top of industry in which they are operating. Competitive Advantage is considered as the strategic advantage firms have over their competitors in the industry they operate. Achievement of a competitive advantage actually strengthens the position of a firm in the industry and business environment they operate. Competitive advantage theory suggests that businesses should produce and sell high end products and sell them at higher prices in the market. Michael Porter who outlined this theory suggested that organizations need to possess attributes or group of attributes which can actually distinguish them from others in the market. Competitive advantage is based upon the notion of resource based view which outlines that organizations can have certain resources which can actually distinguish from others in the industry. (Stalk, 1992) The resource based view suggests that firms possessing competitive advantage are primarily based upon the application of resources which are at the disposal of the firms. This

Research skills Essay Example | Topics and Well Written Essays - 2250 words

Research skills - Essay Example The current logistic system at the port relies on the traditional approaches to clearing and forwarding of the goods at the port. The case study company has various logistic resources such as handling equipments, yards and labour. In addition, the company uses two separate logistics approaches, which include the import and export logistic processes. The import logistic process entails different activities such as vessels unloading by quay cranes and vessels anchorage at berths. In addition, it encompasses transportation of the containers to the yard cranes for the purpose of storage (ElMesmary, Song & Dinwoodie, 2014). The customs authorities inspect the containers in the various storage yards in order to provide an exit go ahead. Consequently, the logistics company avails the containers to the respective customers through tracks and railway system (Karmelić, Dundović & Kolanović, 2012). On the other hand, the logistic process for exports includes different steps such as entrance of the customers’ trucks into the terminals and handling of the containers from the trucks by lifters. In addition, the logistics company tractors move the containers to the quay cranes, which load them to the vessels. The logistics company model operates different activities regarding export and import processes. The current model aims at enhancing efficiency in the logistics process by integrating both export and import processes into a pipe flow. The pipe flow model comprises of various activities that link both export and import activities to reduce dwell time of the containers at the terminal. The model starts with vessel, which forms the imports’ process entry point. Three births follow the vessels, which enables three vessels to berth simultaneously at the terminal. In additional, a five quay cranes unload and the load the containers

Web Usability and interactive design Essay Example for Free

Web Usability and interactive design Essay The primary component is the look and feel which has been taken care really well. The combination of colors with a white background is quite vibrant in this website. The font is appropriately large to depict and propagate the message which the site aims to deliver. The layout of the index page provides detail information with respect to the site offerings. The placement of search facility is provided at the top right side of the page which makes it quite relevant. The usable features are as follows: †¢ Search facility is provided †¢ Layout of the page with respect to information depiction is quite well maintained †¢ Examples for certain procedures are provided which makes the site quite useful in nature †¢ Content is clear and simple, there are no flamboyant designs or images. It depicts professionalism in content. †¢ The most important content is presented well for user awareness for the site †¢ The content representation, layout, colors, typefaces are very ethical in practice †¢ Tagline appears in every page †¢ The contact page takes care of visitor feedback using their mail and telephone services The following are the suggestions for making the site more usable: †¢ The content is to some extent low on usability as the process is depicted in simple text and no diagrams or process models charts are used. Having a clear diagram would make the site speak for itself and visitors would be able to visualize the content rather than reading long texts. †¢ Navigation is not quite clear, it cannot be ascertained where one is in the entire process of learning. Links or absolute path names could be used to give a notion to the visitors for the path they have traveled across the website. Site 2: http://www. transparencynow. com/index. html The look and feel is not up to the mark for this site. The following are the features which score on non-usability are as follows: †¢ The look of the site is dull with respect to the above site (site 1). The colors used are not suitable for giving a proper message. The color is not consistent in the navigation of pages. †¢ The font is not enough large to depict and propagate the message which the site aims to deliver. †¢ The layout of the index page provides detail information with respect to the site offerings; the information is so huge that one would be lost in that. †¢ There is no search facility provided at the site. †¢ Tagline does not appear in every page †¢ Long texts make the content quite boring in nature and one would be lost in the information pool †¢ Navigation has not been taken care. The usable features are as follows: †¢ Layout of the page with respect to information depiction †¢ Content is clear and simple, small pictures are provided for propagation †¢ The most important content is presented in the content page well for user awareness for the site. One can improve the site by following the usability suggestions: †¢ The look of the site must be changed with more lively colors so that one gets to have proper look and feel. The color requires being consistent in the navigation of pages. †¢ The font requires being a little larger and more prominent for propagation. †¢ The text must be classified into various groups so that they are given a representation and promote visibility †¢ Tagline must be made to appear in every page †¢ Navigation links with the path names must be provided to enable a user to know where they are. The sites which I visit often are Ebay. com and Monster. com Ebay. com, an online superstore, ranks quite high on usability and has the following features of usability: †¢ Content is presented quite in a coherent manner with short descriptions and images †¢ Colors and text used promote visibility to a high extent †¢ Navigation links and path names are adhered to its full swing †¢ Search facility is provided †¢ Contact and feedback mechanisms are regulated to its full extent Monster. com is one of most recognized sites for jobs that have very high usable features which make it successful in practice. †¢ Content is presented precisely and makes use of text and visual representation in a tightly coupled format †¢ Colors and text used promote visibility to a high extent, it depicts professionalism and at the same time deliver the desired result †¢ Navigation links and path names are taken care well which takes care of the visitor’s coordinates †¢ Search facility is provided that makes the visitor to easily locate information and not scan the entire site †¢ Contact and feedback mechanisms are regulated to its full extent Conclusion The general issues of usability rest on the factors like content, text, color, navigation links, feedback options and others. If a website envelopes all the necessary usable features then it pulls traffic to a great extent and enables them to take an action. I have learned that high usability features is quite necessary to provide visibility to the website over the internet. The layout and content is enormously essential for attracting crowds and allow more clicks to their website. References / Bibliography Usability. gov. Retrieved on 2 October, 2007 from http://www. usability. gov/ . Transparencynow. com. Retrieved on 2 October, 2007 from http://www. transparencynow. com/index. html. Netmechanic. com. Retrieved on 2 October, 2007 from http://www. netmechanic. com/news/vol7/design_no4. htm.

my perfect job :: essays research papers

I look out the window and see massive buildings, millions of colorful lights lights and above it all a dark night sky. It’s almost eight, and I rub my eyes in an effort to wipe away exhaustion from the long day. I struggle to get up and slowly walk over to the huge window. I look down and see hundreds of tiny cars whoosh in all directions, I think I see people, but it’s too hard to tell. I sip on my cappuccino while thinking about today’s case. I admire my speech and the carefully thought out questions for the main witness. I remember when I first started my practice: a shabby small office on a side-street, working for a snobbish little man who always annoyingly patted his head to make sure his toupee was still there. I was so inexperienced and scared.   Ã‚  Ã‚  Ã‚  Ã‚  I notice that I finished my cappuccino and have been â€Å"sipping† on air for the past fifteen minutes; I laugh at myself and toss the empty cup in the trash. Then I fall back into my thoughts, and I realize that I’m proud of me. I proud of my tall bookshelves full of law books which I have all read, my big desk with piles of folders with cases waiting to be â€Å"freed†, the confidence I have in the courtroom, the way I worked so hard to be able to say that I love my job, I’m round of how eager I am to come in here every morning and I never want the day to end so I can stay just a little longer. A lot of people can only dream of what I have.   Ã‚  Ã‚  Ã‚  Ã‚  I am interrupted by a ring, that’s my phone. I pick up the receiver and try to pull myself back into the details of the case I was going over before I decided to take the much-needed break, it’s a business call. For the next half an hour I fall into the world of justice, right-and-wrong, the world of my client and our case. I hang up with a smile because I like it when I can tell a person â€Å"I will take care of this, don’t worry†. This puts people at ease and me in control of the situation so I can give it my best.

Reaction Paper: Teddy Stellard

The story about the life of Teddy Stellar and his teacher Miss Thompson had a strong impact on each and everyone's heart. It had touched my heart because I wasn't expecting that a simple help from one person can build up the future of a child like Teddy. It had enlightened not only my mind but also my heart on how to deal with other people and how I should try to understand someone's past before judge them.The initial reaction of Miss Thompson to Teddy was disappointment which had caused her to become curious about the child's background, and this simple curiosity had led her to become someone she never thought she were. As she continue to help the child, she had not noticed that the more she helped and encouraged him, the more she became a better teacher. It was an advantage for both of them.Through their different experiences, they were both molded to become a utter per some I had quoted that when Teddy thank Miss Thompson she had said that † I didn't know how to teach until I met you,† this simple line says it all. We sometimes forego and neglect our â€Å"Teddies† in life. Thinking that it would Just all be a waste of time to deal with them but we should always consider that many of the best experiences In life do not always come In beautiful things. The worst things almost always bring out the best in us.

Victimiology and Alternatives to the Traditional Criminal Justice System

Restorative justice is a procedure whereby all interested parties in a particular offence collectively gather to determine together how to deal with the consequence of the offense and its significance for the future. From the victim’s standpoint, restorative justice has been shown as a rule to have achieved better conflict resolution than the existing system of criminal justice. The concept enables the victims to have a voice in the justice process, by offering them an opportunity to ask queries and seek out answers, affording them a part in the sentencing resolution and providing them with opportunities for closure and healing.Victimiology and Alternatives to the Traditional Criminal Justice System The term â€Å"restorative justice† has come into view in varied forms, with diverse names, and in several countries; it has sprung from sites of academia, activism, and justice system agencies. The idea may refer to an alternative procedure for resolving controversies, to a lternative options of interdiction, or to a uniquely different, â€Å"new† approach of criminal justice organized around theories of restoration to offenders, victims, and the communities in which the parties live.The term may also confer to diversion from recognized court process, to actions taken in parallel with court judgments, and to meetings between victims and` offenders at any phase of the criminal process. Although restorative justice is a large concept with compound referents, there is a comprehensive sense of what it stands for. It calls attention to the repair of damages and of shattered social bonds resulting from crime; and concentrates on the relationships between crime offenders, victims, and society.Restorative justice is a procedure whereby all interested parties in a particular offence collectively gather to determine together how to deal with the consequence of the offense and its significance for the future. For victims, it enables them to have a voice in the justice process, by offering them an opportunity to ask queries and seek out answers, affording them a part in the sentencing resolution, and providing them with opportunities for closure and healing.It is not merely a way of correcting the criminal justice system; it is a way of changing society’s practice of politics, conduct in the workplace, family lives, and entire legal structure. The restorative justice’s vision is of a holistic change in the manner people carry out justice with the rest of the world. Whether restorative justice can eventually be of assistance to the victims without impairing the community or justice remains to be seen. But it is becoming apparent that the concept does without a doubt helps most victims.Increasing observed benefits and advantages of restorative justice are outweighing the insignificant harms caused by it. The said findings appeared from a research study conducted in Australia over the period of 1995 to 2000; known as the Re integrative Shaming Experiments (Ronken and Lincoln, n. d. , p. 3). The assessments integrated observations of the court and conferences proceedings, review of official data, and consultation with the victims after their cases were ordered.The assessment revealed: Firstly, the manners of intervention in restorative justice are organized affords much greater prospect for victims to know about the development of their cases than available when cases are processed all the way through the courts. In practice, victims are unusually told nothing concerning their case when they are not obliged to be witnesses. This inadequacy of communication was the particular greatest reason for victims’ dissatisfaction whose cases went to court.Secondly, a restorative justice encounter expectedly necessitates a high degree of participation by both offenders and victims. Victims stresses that personal delivery of justice is one of the advantages that they admire in restorative justice process that are not presented in the court. Thirdly, if emotional restitution is what victims’ value most for their mending, then restorative justice provides sufficient opportunity for the said restitution to take place. Fourthly, victims are more likely to acquire restitution through restorative justice as compared through the courts.Victims often obtained some other form of material reparation, such as service by the offender for the affected people or for the community. Lastly, 90 percent of victims who experienced restorative justice answered that they have been treated respectfully and justly in the resolution of their cases as they believed the meeting had taken account of what they alleged in deciding what should be done (Strang and Sherman, 2003, p. 35). Peacemaking Strategies Peacemaking strategies are holistic approach to crime and conflict and are used for centuries now in several countries.Peacemaking strategies deal with the fundamental causes of conflicts and violence. Th e approach considers the needs of offenders, victims, communities and families within a re-integrative framework. Peacemaking has a prospective to: assist adults and youth who come into dispute with the law; guarantee the development of responsible and healthy youth; support and recognize violence-free relationships; and increase the competence of communities to deal with social justice and criminal issues (Paiement, 2006, p.5). Feedback from those who experienced peacemaking process noted the educational nature of the strategy; that they were able to take part openly and usually remarked on an approval for the peace talking; the process is competent in dealing with the issues of the parties directly and helping the offenders be aware of the outcomes of their actions; and the parties of the process were often very emotional and the victim felt respected and honoured (Paiement, 2006, p.19). Shaming In the United States, most community registration and notification laws were enacted i n the early 1990’s instantaneously after the occurrence of several high profile cases on violent sexual acts. Currently, state-controlled or public domain notification comes in two fundamental forms. The first is the registration that brings about the reporting of the criminals to justice bureaus in order for the latter to keep an eye on criminals’ movements.The second form is termed â€Å"community notification. † It comes in a range of forms such as internet postings, news releases, community conferences and targeting specific local areas, organizations or groups to give advice to the population concerning discharged sex offenders. However, shaming through notification laws will not automatically provide justice to the victims or shield the community from sex offenders. There are several well acknowledged explanations for such a conclusion.The explanation includes: that the shaming approach may promote displacement; offer a false sense of protection; incorrect forms of insulting; are based on high-levels of recidivism; lead to more costly and weighty justice processes; and may aggravate vigilante attacks (Ronken and Lincoln, n. d. , p. 9). In the United States it is estimated that sex offenders’ population are already 250,000, with 60 percent released in the community. It is clear that every individual cannot be advised in relation to all possible offenders prowling in their community.The aforementioned facts suggest the inefficiency of notification laws as a useful alternative to the traditional justice system. Further, notification conveys a frustrating message to the victims as well as the community that the state is capable to notify them about offenders within their midst but can present no means to deal with the dilemma. On the other hand John Braithwaite’s â€Å"reintegrative shaming† theory aims to eliminate the shaming nature of long-established criminal justice process that communities and families employ i n reparation for the damages done to them.The concept is accomplished through a phrase of retrial for the offender’s act and a process of reintegrating the lawbreaker back into their society through acts of acceptance and forgiveness. Thus, if notification laws are steadily influenced in the principles of restorative justice, including reintegration and shaming, then there may be a decline in the level of re-offending and a greater sense of justice and fairness to the victims.

Introduction to the Internet of Things

Introduction to the Internet of Things The Internet of Things, or IoT, isnt as esoteric as it sounds. It simply refers to the interconnection of physical objects, computing devices and encompasses a wide range of emerging technologies such as virtual power plants, intelligent transportation systems and smart cars. One a smaller scale, IoT includes any smart (internet-connected) household item, from lighting to thermostats to televisions.   Broadly speaking, IoT can be thought of as a far-reaching expansion of  internet technology through an ever widening network of products, devices and systems embedded with sensors, software, and other electronic systems. Belonging to an interconnected ecosystem enables them to both generate and exchange data to make them more useful.   History and Origins In 1990, British computer scientist Tim Berners-Lee  had just completed work on the critical pieces of technology that formed the foundation of the world wide web: HyperText Transfer Protocol (HTTP) 0.9, HyperText Markup Language (HTML) as well as the first Web browser, editor, server, and pages. At the time, the internet existed as a closed network of computers limited to mostly government agencies and research institutions. However, by the early 21st century, the internet had expanded globally and has become one of the most influential technologies in the world. By 2015, more than three billion people have used it to communicate, share content, stream video, purchase goods and services and more. The Internet of Things is poised to be the next big leap in the evolution of the internet with the potential to transform how we work, play and live.   The Business World Some of the most obvious benefits are in the business world. Consumer goods, for example, stand to benefit from IoT throughout the entire supply chain. Factories that utilize automation will be able to connect various systems to eliminate inefficiencies while the cost of transporting and delivering goods can be reduced as real-time data helps to determine the ideal routes. On the retail end, products embedded with sensors will be able to relay performance details and customer feedback to the shops and manufacturers. This information can then be used to streamline the repair process as well as to refine future versions and develop new products.   The use of IoT is industry-specific. Agriculture companies, for example, have already made use of sensors to monitor crops and environmental changes such as soil quality, rainfall, and temperature. This real-time data is then sent to automated farm equipment, which interprets the information to determine how much fertilizer and water to distribute. Meanwhile, the same sensor technologies can be applied in healthcare to enable providers to automatically monitor patients’ vitals.   The Consumer Experience The Internet of Things is poised to shape consumers experiences with technology for years to come. Many standard household devices are available in smart versions, intended to increase convenience and efficiency while lowering cost. Smart  thermostats, for example, integrate user data and ambient data to intelligently control  indoor climate.   As consumers have begun to acquire a growing number of smart devices, a new need has arisen:   technology that can manage and control all IoT devices from a central hub.  These sophisticated program, often called virtual assistants, represent a form of artificial intelligence with a strong reliance on machine learning. Virtual assistants can operate as the control center of an IoT-based  home. The Impact on Public Spaces One of IoTs most significant challenges is large-scale implementation. Integrating IoT devices in a single-family home or multi-story office space is relatively simple, but integrating the technology into an entire community or city is more complex. Many cities have existing infrastructure that would need to be upgraded or entirely revamped in order to implement IoT technology. Nevertheless, there are some success stories. A sensor system in Santander, Spain enables residents to  locate free parking spaces using the citys smartphone app. In South Korea, the smart city of Songdo was built from scratch in 2015. Another smart city - Knowledge City, in Guangzhou, China - is in the works.   The Future of IoT Despite the rapid development  of the Internet of Things, major  barriers remain. Any device that connects to a network, from a laptop to a pacemaker, can be hacked. Consumers, business, and governments alike share concerns about the risk of security breaches if IoT were to become more  widespread. The more personal data our devices generate, the greater the risk of identity fraud and data breaches. IoT also intensifies concerns about cyber warfare. Still, the Internet of Things continues to grow.  From something as simple as a lightbulb that can be turned on and off with an app, to something as complex as network of cameras that sends traffic information to municipal systems to better coordinate emergency response, IoT presents a variety of intriguing possibilities for the future of technology.

3 Cases of Confusion with Introductory Adverbial Phrases

3 Cases of Confusion with Introductory Adverbial Phrases 3 Cases of Confusion with Introductory Adverbial Phrases 3 Cases of Confusion with Introductory Adverbial Phrases By Mark Nichol When an adverb or a phrase serving an adverbial function begins a sentence, the writer must take care not to introduce a simple punctuation mistake that erroneously associates that introductory word or phrase with the subject rather than the object. These three examples illustrate the problem and provide solutions. 1. â€Å"Eventually, I hope we’ll be able to exploit such opportunities.† Eventually means â€Å"at some point in the future,† and this sentence expresses the writer’s sentiment that at some point in the future, he or she will hope. What the writer means, however, is that he or she hopes that at some point in the future, exploitation may occur. To accurately convey this meaning, â€Å"I hope† should either begin the sentence (â€Å"I hope that eventually, we’ll be able to exploit such opportunities†) or should be bracketed with a second comma to form a parenthetical (â€Å"Eventually, I hope, we’ll be able to exploit such opportunities†). 2. â€Å"By the end of the quarter, we are sure that productivity will improve.† This sentence reads as if the writer were attempting to mention that he or she and others will be certain at the end of the period stated, but if that were true, the sentence should read, â€Å"By the end of the quarter, we will be sure that productivity will improve.† More likely, however, the statement has the same problem as the first example. For the sake of clarity, the sentence should begin with the subject: â€Å"We are sure that by the end of the quarter, productivity will improve.† Alternatively, â€Å"We are sure,† to remove it from the chronological reference, should be parenthetical: â€Å"By the end of the quarter, we are sure, productivity will improve.† 3. â€Å"With some additional effort, they are confident that he will be successful.† Again, the writer is erroneously associating the subject represented by the pronoun with the introductory phrase. The solution, as before, is to start with the subject (â€Å"They are confident that with some additional effort, he will be successful†) or to make the phrase containing the pronoun a parenthetical phrase (â€Å"With some additional effort, they are confident, he will be successful†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Format a UK Business LetterExpanded and ExtendedComment, Suggestion, and Feedback

Venture Capital and Entrepreneurship Essay Example | Topics and Well Written Essays - 9000 words

Venture Capital and Entrepreneurship - Essay Example The company is not only selling clothes, it is marketing its products as lifestyle - the lifestyle that the rich deserves and the not so rich to aspire for. The company is the exclusive owner of the brand. The company aims to achieve a 1% share of the market it its first year, then 3% in its second year, and 5% in its third year. Its market is the whole American population but its target markets are upwardly mobile men and women aged 20 to 50 with income of more than $50,000 annually. The Cashmere Collection, Monaco is 100% owned by its parent company, The Zelective Group, and is looking for a venture capitalist to finance the company's operations in Hong Kong by investing $25 million. The online apparel retail industry is growing tremendously. Introducing The Cashmere Collection, Monaco into the Hong Kong through online selling will create huge value for its parent company. The Cashmere Collection is owned by the Zelective Group which is headquartered in Monaco - one of the world's remaining monarchies. According to the group's website, the location of the head office is very strategic as it is very close to some cities which are leading and pioneering in the world of fashion: Milan , Florence , Rome , Paris and London. Currently, Zel Currently, Zelective's business model is wholeselling clothes made from cashmere. Its mission as a wholesale is "to deliver high-end textile products at affordable prices." It sells ready-to-wear and made-to-order cashmere collections. The company's products are made from 100% cashmere which are sourced from the highlands of Inner Mongolia believed to be the origin of the best cashmere fiber in the world (Please see Figure 1 for some of the Cashmere Collections). It has 31 or so collections so far. Cashmere is a type of wool fiber harvested from Cashmere goats. The fiber is characterized to be very soft, with high napability and loft. Cashmere is noted to provide natural light-weight insulation without the bulk. Cashmere is often named drop by celebrities and celebrity stylists as one of their favorite fabrics (InStyle 2009, p. 156). Figure 1 The Cashmere Collection The products of the company are positioned not only as clothing items but fashion items. In Maslow's hierarchy of needs, the Cashmere Collection fulfills a person's safety needs - safety from cold, heat and the weather by providing insulation; and self-esteem needs by providing